While UK is experiencing their worst drought in decennia (although hard to believe during this week of non-stop rain and today's hail storm) for many parts of the world this is daily reality.
Levi's, the jeans company has, in cooperation with Water.org, started a campaign to make us aware of our daily water usage and makes suggestions to cut this. They have also set up a Challenge. You can earn points for each challenge you take, like shorten you time in the shower, try to get through a day with only once having access to water (like most people in developing countries) and not washing your jeans for 2 weeks. For every challenge you earn points and for every 10 points Levi's donates 1 water credit (clean water for one person for life) to Water.org. No need to say there is a triple dividend: you use less water, you save money, someone in need is supported. In the unlikely event that you are not yet convinced to do it, read the facts below.
- Flushing a toilet takes 19 liters of water each time. Most people in developing countries have less then 30 liters a day (think about this when you flush for the second time tomorrow!)
- 6,500 Cubic meters of water is used per day by one golf course (and by 60,000 villagers in Thailand)
- Every year 3.375.000 people die of water related deceases. It kills more children than malaria, AIDS, and measles combined.
- If there was clean water access, children could attend school instead of searching for water. There would be 272 MILLION more school attendance days a year.
- More people have a mobile phone than a toilet.
- Investment in safe drinking water and sanitation contributes to economic growth. For each $1 invested, the World Health Organization (WHO) estimates returns of $3 - $34, depending on the region and technology.