Some people do an extra mile to help save the environment, Lewis Pugh "only" did 330 meters.
To raise awareness of global warming Lewis decided to swim the stretch of sea closest to the South Pole, in icy water with a temperature of -1°C and a freezing air temperature of -37°C. His wife followed him in a dinghy and when she splashed some water, she got covered in snow.
It's not the first time he plunges in freezing water, he has also completed long distance swims in every ocean of the world, has had a swim in the North Pole and he has done some lengths in Lake Pumori (5,200m high on the Mt Everest, water temperature 2°C). But it wasn't all cold, he also swam the entire -350km- River Thames, even though the water was so dirty he had to take a few days off half way through to recover in the hospital before going straight back from the hospital bed to the river to finish. And all this for a good cause!
By doing these (some would say insane) challenges he tries to raise awareness for Global Warming and Marine Protected Areas. Listening to his TEDTalk I got inspired again to do my fair share. But don't worry, you won't be confronted with videos of me in Speedo's diving in some remote ice-lakes!
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For more information and amazing stories, visit his website.